Achieve greater precision across your program with Buying Group Marketing
"At the heart of ABM is a buying group that ultimately makes the decisions. That's why we developed Influ2. To give B2B marketers the power to reach key decision-makers at their target accounts.
"Buying Group Marketing will empower B2B marketers to achieve greater precision by extending this approach more holistically across their programs."
Dmitri Lisitski, CEO and Co-Founder
Powered through our Person-Based Advertising and recent $8M Series A, Influ2 is building an end-to-end Buying Group Marketing (BGM) solution.
Buying Group Marketing focuses on finding and engaging the buying groups and key decision-makers inside your target accounts. It's about continuously monitoring engagement and sentiment and adapting a marketing and sales experience responsive to their purchase journey.
Sign up to learn more about Buying Group Marketing and/or to find out how Influ2 can help you reach key decision-makers using Person-Based Advertising.